Marketing Wisdom 2008 now available from MarketingSherpa
The sixth annual edition of the eclectic and interesting Marketing Wisdom report from MarketingSherpa is now available as a free PDF download at http://www.marketingsherpa.com/article.html?ident=30298....
View ArticleOh no….the American Marketing Association Has Done It Again!
The American Marketing Association has released a new definition of marketing, a mere three-plus years after their last one! Supposedly to reflect marketing’s broader role in society the new definition...
View ArticleSuper Bowl Ads
One of the most anticipated advertising events each year is the showing of new television commercials during the American Super Bowl football championship game. The game which was played this past...
View ArticleApple Combines Powerful Brand With Great Marketing to Create iPhone Success
How powerful is the Apple brand? Damn powerful. I read last week that the Apple iPhone share of the U.S. smart phone market for the fourth quarter was an amazing 28%. This was up from the 19% level...
View ArticleThe Marketing of Presidential Candidates
You’d think that with the tens of millions of dollars they have in hand to spend on their campaigns that American presidential candidates would be better marketers. Or at least have better marketing...
View ArticlePersonal Recommendations More Trusted Than Advertising
Personal recommendations and consumer opinions posted online are the most trusted forms of communications, according to the latest Nielsen Global Online Consumer Survey. Over 25,000 respondents from 50...
View ArticleWhich Way Is Internet Advertising Headed?
A pair of expenditure reports on Internet Advertising has us wondering in which direction is this headed? First, Britain became the first major market in which advertisers spent more on Internet...
View ArticleIs Green the “New Black” for Women Shoppers?
As stated in the previous blog post, Green Marketing is no passing fad. In fact, to some observers, including me, Environmental Marketing looks like the New Black for women shoppers. According to a...
View ArticleOnline Product Resarch Now First Step for Shoppers
58% of consumers conduct pre-purchase online research The investigative phase of the buying cycle of the typical adult shopper in the USA now frequently starts with online product research. According...
View ArticleInternet Ad Spend to Surpass Newspapers in 2013
Prediction from ZenithOptimedia Adspend Forecast Internet advertising expenditures will surpass newspaper advertising in 2013, to become the second largest advertising medium, according to the most...
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